The Nirmal Bharat Yatra

was a sanitation & hygiene awareness & behavior change campaign conceptualized & implemented by WASH United & Quicksand. It travelled 2,000 kms across rural parts of 5 Indian states between 2nd October 2012 & 19th November 2012.

Our Partners

Swiss Agency for Development & Corporation (SDC)

The Swiss Agency for Development and Cooperation (SDC) is Switzerland’s international cooperation agency within the Federal Department of Foreign Affairs (FDFA). In operating with other federal offices concerned, SDC is responsible for the overall coordination of development activities and cooperation with Eastern Europe, as well as for the humanitarian aid delivered by the Swiss Confederation. SDC is providing generous funding support to the Nirmal Bharat Yatra, and has been a longstanding partner with WASH United.


Water Supply & Sanitation Collaborative Council (WSSCC)

The Water Supply and Sanitation Collaborative Council's (WSSCC) mission is to ensure sustainable sanitation, better hygiene and safe drinking water for all people. WSSCC manages the Global Sanitation Fund, facilitates coordination at national, regional and global levels, supports professional development, and advocates on behalf of the 2.5 billion people without a clean, safe toilet to use. WSSCC is hosted by UNOPS, supports coalitions in more than 30 countries and has members around the world. WSSCC is implementing the Menstrual Hygiene Management (MHM) lab component of the Yatra. The MHM lab provides women and girls an opportunity to openly talk about their experiences withmenstruation, often a taboo subject in rural India.



WaterAid is a leading independent organization, which enables the world's poorest people to gain access to safe water, sanitation and hygiene education. They work in Africa, Asia and the Pacific region and campaign globally with its partners to realize its vision of a world where everyone has access to these basic human rights. WaterAID is implementing the Toilet lab component of the Yatra. The toilet lab will consist of various toilet models, posters and flexes with messages on sanitation and hygiene, a microscope showing biological contamination, and a TVshowing various short films on sanitation. Along with the exhibits, various games are planned like Snakes and Laddersfor students visiting the toilet lab and exhibition.


Arghyam is a public charitable foundation setup with an endowment from Rohini Nilekani, working in the water and sanitation sector in India since 2005. ‘Arghyam’ is a Sanskrit word meaning ‘Offering’. Arghyam is helping the Yatra with generous funding, as well as support in media and communications. There is great scope to apply new methods and approaches in a strategic manner to make communication more creative and effective, as well as to measure its impacts; and Arghyam brings its valuable communications expertise to the Yatra.

India Water Portal

The India Water Portal is an open, inclusive, web-based platform for sharing water management knowledge amongst practitioners and the general public. It aims to draw on the rich experience of practitioners and citizens who have worked on water issues and themes, and use the Internet to disseminate this information and knowledge, to a wider audience. India Water Portal is working in conjunction with Arghyam on targeted local media outreach to help disseminate information on the Yatra in local Indian dialects.


GOONJ is channeling the unused material lying idle in urban homes, to the far-flung villages of India as an important economic resource. Although it deals with all kinds of underutilized material, the primary focus is clothing, one of the most ignored basic needs of human kind. GOONJ is providing human resources support to WSSCC in the Menstrual Hygiene Management (MHM) tent.


UNICEF is the driving force that helps build a world where the rights of every child are realized. It has the global authority to influence decision-makers, and the variety of partners at grassroots level to turn the most innovative ideas into reality. UNICEF is working with the Nirmal Bharat Yatra on its WASH in Schools program, particularly around Global Handwashing Day events in Kota, Rajastan.

Fresh Action Network South Asia (FANSA)

FANSA aims to strengthen the engagement of CSOs in policy-making and development initiatives to achieve the international targets on water and sanitation, improve regional co-operation between CSOs of differing perspectives, priorities and skills and increase the number of NGOs to advocate and communicate clearly on water policy issues and the broader agenda. FANSA is helping to mobilize local communities and stakeholders at each stop of the Yatra to increase participation and media attention.


EAWAG is among the world’s leading aquatic research institutes. Its strengths and successes are based on a long-established portfolio of activities – research, education and consulting & knowledge transfer.The combination of natural and social scientists and engineers permits a wide range of water research, across the continuum from relatively unperturbed aquatic ecosystems to fully engineered wastewater management systems. EAWAG is conducting a monitoring & evaluation analysis of the Yatra’s WASH in Schools program prior, during and after the Yatra.